Asma Farid

It’s no secret to anyone in business that one of the most dramatic changes brought about by the pandemic has been the emergence of eCommerce as an essential tool for retailers that want to thrive in a post-pandemic world. As recently as a year or so ago, eCommerce was considered a “cool” toy by many […]

The post Edible’s eCommerce evolution yesterday, today and tomorrow first appeared on Tariq Farid – Founder of Edible Arrangements ® and Entrepreneur.

It’s hard to believe we are nearing the end of 2020 and, before we know it, the holidays will be over and we’ll be starting fresh with a new year. If nothing else, 2020 will leave us with plenty of memories — both good and bad. For us at Edible, we haven’t been immune to […]

The post A company is nothing without its people first appeared on Tariq Farid – Founder of Edible Arrangements ® and Entrepreneur.

Business Woman magazine just announced its list of the 100 most influential women in franchising right now, and I must say what an impressive group of leaders they have there. To all of the women named to this prestigious ranking, I want to wish them, their companies…and their extremely proud parents…a hearty congratulations. That being said, as one […]

The post A Special Thank You to Somia first appeared on Tariq Farid – Founder of Edible Arrangements ® and Entrepreneur.

It is in giving that we receive. As an entrepreneur, I’ve witnessed this first-hand. My mother always told me that if I took care of my customers, they would take care of me. Not only was she right, but I’ve seen this concept come to fruition beyond compare.  The minute I decided to turn Edible […]

The post Success Is Best When Shared first appeared on Tariq Farid – Founder of Edible Arrangements ® and Entrepreneur.

I cannot say enough about our entire Edible team and the way everyone has banded together to innovate during a pandemic to elevate our business and, most importantly, give our incredible customers what they need and desire in these uncertain times. Our success as a brand and as a franchise community on Main Street across […]

The post Planting the seed for exciting new directions first appeared on Tariq Farid – Founder of Edible Arrangements ® and Entrepreneur.